Deliver the future of preventive oral health to every member you serve.

Partnering with leading payers to close the oral health gap across self-insured, fully-insured, and Medicaid populations — through condition-specific care kits and a digital companion platform built for real behavior change.

Better oral health can't wait.

Across every line of business, untreated oral disease is quietly driving medical costs higher. Your members need more than a dental claim. They need intervention at home, before conditions escalate.

2840

Average annual medical cost per member with untreated periodontal disease

3.2x

Higher rate of severe gum disease in members managing diabetes or cardiovascular disease

40%

Of high-risk members never complete a preventive dental visit within their plan year

$93B

Estimated annual cost of oral health-related systemic disease burden in the U.S.

An end-to-end platform to meet the diverse needs of your market segments

Firstgrin combines condition-specific oral care kits with a digital companion app — meeting members where they are in their health journey and driving outcomes your plan can measure.

Intro & infant oral care

Intro & infant oral care

Evidence-based kits and app guidance from first tooth through 24 months. Establishes the habits that drive lifelong preventive visit adherence and reduce early childhood caries across your pediatric population.

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Toddler habit building

Toddler habit building

Condition-specific tools and behavioral content for ages 2 through 6. Reduces downstream restorative cost burden on your pediatric claims by establishing consistent brushing and dietary habits before school age.

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Maternal oral care

Maternal oral care

Addresses pregnancy gingivitis and infant oral health from prenatal through the first year. Firstgrin-enrolled maternal members show a 44% reduction in gingivitis incidence and correlation with improved birth outcomes.

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Adult mouth-body connection

Adult mouth-body connection

For members managing diabetes, cardiovascular disease, autoimmune conditions, and oncology. Targets the systemic-oral link with condition-matched kits and 30+ clinical content modules in the companion app.

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Raising the standard. Transforming costs.

When members get the right care at home, the downstream numbers move. Here is what payers see across enrolled populations within 12 to 24 months of launch.

47%

Lift in preventive visit rates

Lift in preventive visit rates Firstgrin-enrolled members are significantly more likely to complete their annual preventive dental visit within the plan year compared to non-enrolled peers.

38%

Reduction in downstream treatment costs

Within 12 months, enrolled members show measurable reductions in restorative, endodontic, and periodontal treatment claims across all kit lines.

$4.10

Return per dollar invested

Over a 24-month enrollment period, payer partners see an average $4.10 return through avoided treatment costs and reduced medical-dental crossover spend.

82%

Kit activation within 30 days

Members activate their kit and engage the Oral Care Companion app at rates that consistently outperform standard wellness benefit benchmarks.

91%

Member satisfaction score

Post-enrollment member surveys show high satisfaction across all kit lines, with strong intent-to-continue scores at 6 and 12 months.

600K+

Families reached

Firstgrin's combined payer, employer, and consumer network reaches over 600,000 families and 8M+ monthly impressions through our provider network.

Built for the diverse needs of your market segments.

Built for the diverse needs of your market segments.

Firstgrin deploys across every book of business with population-matched configuration, claims-triggered enrollment, and zero administrative burden on your team.

Self-insured

A CPG-plus-SaaS platform delivering measurable clinical and financial outcomes for large self-funded employer groups. Condition-cohort reporting built in from day one.

Fully insured

Early and continuous member engagement to bridge care gaps, drive preventive visit adherence, and lower costs across your commercial book of business.

Medicaid

An equitable solution designed to meet Medicaid members where they are — at home — with a tangible kit, a free app, and condition-specific oral health guidance across active state markets.

Between appointments, members need a partner — not a pamphlet.

Firstgrin's platform reaches members at the moments that matter most — at home, every day — through four integrated capabilities.

Clinically designed oral care kits matched to each member's health context and life stage. Shipped directly. No plan or HR lift required.

Condition-specific kits

Our engagement model delivers results.

Between in-person appointments, members receive specialized, holistic care whenever and wherever they need it.

93%

of members complete a health assessment

Complete a health assessment

Members who receive a Firstgrin kit are significantly more likely to complete an oral health risk assessment, enabling proactive care management before conditions escalate.

4x

more likely to report avoidance of ED/in-person visit if members met with a Maven OB-GYN

More likely to avoid urgent dental visits

Enrolled members who engage the companion app report dramatically lower rates of emergency dental visits compared to a matched non-enrolled population.

29%

of members report improved mental health

Improvement in oral health confidence

Members report improved confidence managing their oral health at home — a leading indicator of long-term preventive visit adherence and reduced treatment costs.

Sources: Maven Clinic Internal Data